“You are considered superficial and silly if you are interested in fashion…but I think you can be substantial and still be interested in frivolity.”-Sofia Coppola
You have a unique fashion sense and a particular affinity for sartorial items that others do not seem to possess. To you, clothes are not just merely objects we use to cover ourselves in, to you, it is a form of communication—a subliminal message if you may, of what you wish to convey to onlookers. In conjunction to your distinct style, you have developed a habit for shopping the latest fashion trends and styles. Resultantly, you seem to be one of those girls with the most coveted wardrobes—one that complete and versatile enough for any season and any type of wear. With all these, you have envisaged a dream, one wherein you can share your passion for fashion and style with the rest of the world and with that you have engendered the idea of creating a fashion blog.
Indeed, a fashion blog is one of the effective vehicles for showcasing your style ideas to the world and for some; it is an avenue for an entrepreneurial venture. However, regardless of what your reasons for starting a blog are—whether to indulge your hobby or turn it into a lucrative business—the fact remains that your penchant for fashion alone would not suffice to make it big. After all, there is a myriad of fashion blogs available online right now that you need to ensure you have material that makes yours tick and of course, stand out. It would not bode you or your blog well if you only copied and emulated what everyone is doing. You need to offer something different, and you need to be consistent in your content as well. Sure, the internet is a known effective platform for establishing a personal brand—but you need be memorable in order to do just that. It requires hard work and determination. In any case, whether you wish to display your burgeoning love for clothes or just wish to demonstrate how fashionistas can save by quite a lot if they opted to buy more wholesale urban fashion clothing, here is a definitive guide that will aid you in your endeavor.
(A word of caution though: Blogging requires your utmost commitment if you wish to succeed. It is not something that is done out of impulse and on a whim—especially if you wish to profit from it. Plus, with the stiff competition in the blogging sphere, there is no room for you to slack. So know that it will take every bit of your determination if you genuinely wish to see success in this venture.)
1.) Get a catchy domain name and your own host
Tumblr and Blogger might be free, and likewise, they are useful blogging platforms. Unfortunately, if you wish to give your blog page a veneer of professionalism, you would not start your blogs here. Blogger and Tumblr, albeit free, should only be used as promotional tools for your main blog or website. It should complement your main blog and not replace it. Its sole purpose should be to give your blog more exposure and drive more traffic to your main blog page. Furthermore, if you want to have a recognizable brand and grow it, then you should have your own domain name and blog hosting so as to start a WordPress blog. You would be surprised how some of the best sites started their blogging endeavors this way.
2.) Discover what makes you fabulous
Much like it was stated above, being different is paramount when it comes to establishing a recognized brand. You need to know what makes you different and what makes you tick. Remember, there is quite a lot of competition ahead of you and in the same industry. If you wish to stay relevant, you need to figure out what you need to do differently or run the risk of getting lost in all the noise.
3.) Publish incredible content
After you have your blog up and running, it is now time to brainstorm some relevant ideas and topics that might be useful to your blog. Do not simply type anything you can in under an hour and expect it to gain traction in traffic. Before you hit publish, you need to think of well-thought-of topics that are not only riveting and up-to-date but ones that your audience would be able to relate to as well. Blogging is a challenge, but it can be rewarding. Lastly, in the interest of consistency, publish articles and content regularly so as to keep your followers coming back for more.
4.) Expand your network
If you wish for word to get out about your fabulous blog, then you need to engage with your audience. Make friends and establish relationships with your readers and followers. To build on your network, expand it by befriending other bloggers that already have an established and recognized brand. You might not just know it, but they might be the key to funneling more traffic to your website. Plus, they can always choose to promote your pages on their websites as well. To do this, you need to grow your mailing list and being active on social media platforms such as Google+ and Facebook.
5.) Find the perfect theme
Now that you have done the pivotal steps to fashion blogging, it is time to pepper it with aspects and elements that would attract more viewers and readers. Most creative blogs have a theme about them. If you have chosen WordPress as your primary blogging channel, you would immediately notice a default theme assigned to it upon installation. However, much like how it is in fashion, not quite everyone looks great wearing the same outfit. In this regard, your blog should have a theme that is both easy on the eyes and easily identifiable. Remember, themes are pretty much like the clothes for your blogging websites and lucky for you, there is quite an immense library for themes at your disposal—at least this is the case in WordPress. In selecting a theme, do not simply arbitrarily choose one but consider what you want the theme to convey. After all, you want to dress up your blog, but at the same time, it should also be functional. So, in this regard, make sure that your theme is in line with what your blogging website wishes to offer. Consider what your needs are, not only just for the time being but the future as well. Be wary though; some themes may not correspond exactly with some of the features you might want to include on your website. Storefront or specific performance metrics might require a different a distinct theme so be sure to check on that first.
By this time, you have already done it so give yourself a well-deserved pat on the back. Sure, fashion blogging is hard work and would require your constant dedication in order for it to work. But once you have the attention of the viewers you are aiming for and have the steady traction of your target audience, you would find that the venture can be incredibly rewarding. By following this concise overview of starting up a fashion blog, you would now have a functional blog at your disposal. Use it to further your endeavors in fashion or strengthen your new career in fashion. Let it be the means to put your business on the map and attract new clients by communicating your ideas through your niche as sophisticatedly and elegantly as possible. With the new skills you will have learned here, it is inevitable that you would establish not only a strong online web presence but a real-life presence to match it as well. In this regard, you would not be only known for being well-dressed on social media pages and the Internet, but in the real world as well.