Tag Archives: fashion blogging

Fashion Influencing 101: Five Excellent Tips to make it Big in the Field!

 


“The customer is the final filter. What survives the whole process is what people wear. I am not interested in making clothes that end up in some dirty and dusty museum”-Marc Jacobs.

 

In this time and age wherein traditional media and advertising are progressively becoming more obsolete, more and more brands have endeavored to rethink their marketing strategies.

This is especially true with fashion and style brands where most of their esteemed endorsers are celebrities or high profile personas. Unfortunately, relying on this single-stroke technique might do more harm than good. Sure, at one point it was a reliable marketing scheme, but a large fraction of today’s consumer base which predominantly consists of millennials and younger generations, it is best to find a voice which their demographic can relate to. While celebrities and TV-ads are where it is at and maybe a good medium to kick off your business back in the day, if you wish to speak the language of your potential customers then you would need to take it to where most of them are—social media.
With the rise of social media, it was only inevitable for the fashion industry to start leveraging the marketing and numbers game through various influencers. Fashion influencers and bloggers are a diverse set, and they do not necessarily need to have fashion or style credentials to their name.

However, they do need to have a deep-seated interest in their particular niche which in this case would be fashion. Moreover, they need to develop an affinity with style insomuch that they eat, drink and breathe style and so long as you possess these, you do not even need to be an A-list celebrity just to be an influencer. In this regard, style influencing is not only reserved for the high-profile designers, celebrities or even to the fashion models. Today, even you can become an influencer provided that you consistently put out good content every single day, regularly engage with your followers and have a good number of followers to your name. It does not matter whether you are solely advertising for wholesale streetwear distributors, retail fashion brands or even high-fashion luxury brands, so long as you know how to even up the field. As an influencer, you are expected to have particular expertise that others do not possess. For purposes of this article, your expertise should be in fashion and style. These two are your main weapons in your arsenal which you should capitalize on. Remember, there are countless of style influencers just like you. So, ask yourself: What can I provide my followers that others cannot? What particular style do I have that is distinct and unique from others?

If you have been wondering how you can be a successful style influencer, here are some of the tips you can keep in mind:

 

1.) Find your niche

Before delving into the world of style influencing, you need to keep in mind that the world of fashion is expansive and diverse. You cannot realistically expect to be the jack of all trades and expect your followers to take you seriously. In this regard, you need to find a particular fashion and style niche which you believe yourself to be good at. It can be in the form of finding good fashion deals and bargain hunts or complementing outfits using thrift and luxury purchases. It can be anything so long as it is within the spectrum of style and fashion. While you are at that, make sure you have an affinity for it as well to ensure that your content would not sound forced and have a natural depth about them.

2.) Be an expert, with a twist

While we have previously stated that possessing credentials is not necessary when it comes to being an influencer, having the right expertise would not hurt. However, to ensure that you are not just doing what everyone else is, put a twist to it. One account that has ingeniously engendered this idea is an Instagram account with the handle Diet Prada. Basically, what the account does is hilariously call out the ridiculous style copycats within the fashion industry. Although the account is still in its incipiency stage, it quickly amassed an enormous following with experts going as far as to designating them the fashion police of Instagram. However, beyond that, you would notice how the owner strives to deliver riveting content each day. Remember, Instagram’s features run the gamut from simple posts to stories that disappear within twenty-four hours. Take advantage of that.

3.) Post like crazy

Unlike many other niches, fashion influencing requires you to post as much as you can insomuch that more is more. Remember, this is that one niche wherein the stakes are high which would consequently mean that the atmosphere is incredibly competitive considering that it is rife with style influencers. Failing to post content regularly puts you at risk of being irrelevant, so post as many riveting posts as you can in a day. You cannot take breaks as if you do; your posts would likely be buried underneath the countless posts and content from other style influencers like you. Ideally, you should post every single day (if not, more). Furthermore, as fashion and style are largely visual, you should find a platform where your photos can be readily seen such as Instagram. Complement this with regular Instagram stories which your followers can likely sift through every single day. With this in mind, it is imperative that you have the time and desire to really commit yourself to this perpetual posting strategy before even attempting to try it.

4.) Do not get discouraged

There is a very likely chance that you are not going to get it on your first try. Yes, you might just have a handful of followers and nothing more. Your posts might not even get the kind of traction you desire or one that would make it relevant enough to pique people’s interest. However, that is okay. Do not let those dwindling numbers put you down. In any case, you should not even try to focus on how many followers you have. Rather, you should steer your efforts and focus towards refining the way you create and curate your posts. Moreover, try to build a community of individuals who want to hear what you have to say, can identify with your style or at least love it and who can engage with you and your posts. If you still lack in that department, then it is highly suggested that you revisit your technique and fine tune it until such time that you can finally do better. Remember, the number of followers does not always matter. If you have people who already value what you have to say or how you style yourself, you have already won most of the battle.

5.) Collaborate

If you are still concerned about growing your numbers, then grow your number of followers by collaborating with another influencer. In fact, the easiest and quickest way to grow your audience is to work with existing influencers who are already established in the field. In a sense, it is kind of riding on their fame wherein through a collaboration, their followers would discover you and in turn, would follow you as well. Remember that this strategy is as beneficial to established and seasoned influencers as it is to newbies. Newbies get the exposure they want while big influencers can promote what they wish and in turn, would get new followers as well. In this regard, big influencers should also make it a point to help influencers who are just starting out and make it worth their while.

 
Indeed, fashion and beauty are two of the rapidly growing influencer niche insomuch that making a name for yourself in the niche can be rather difficult seeing as how competitive it is. However, with passion, dedication and consistent hard work, you can have a unique voice in the niche. Always remember that you need to work on setting yourself apart constantly. Great content does not make the cut, make sure it is unique, authentic and identifiable to you. If you have what it takes, then you can be an excellent style influencer.

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Fashion Blogging 101: A Five-Step Definitive Guide to Starting Your Own Fashion Blog


“You are considered superficial and silly if you are interested in fashion…but I think you can be substantial and still be interested in frivolity.”-Sofia Coppola

You have a unique fashion sense and a particular affinity for sartorial items that others do not seem to possess. To you, clothes are not just merely objects we use to cover ourselves in, to you, it is a form of communication—a subliminal message if you may, of what you wish to convey to onlookers. In conjunction to your distinct style, you have developed a habit for shopping the latest fashion trends and styles. Resultantly, you seem to be one of those girls with the most coveted wardrobes—one that complete and versatile enough for any season and any type of wear. With all these, you have envisaged a dream, one wherein you can share your passion for fashion and style with the rest of the world and with that you have engendered the idea of creating a fashion blog.

Indeed, a fashion blog is one of the effective vehicles for showcasing your style ideas to the world and for some; it is an avenue for an entrepreneurial venture. However, regardless of what your reasons for starting a blog are—whether to indulge your hobby or turn it into a lucrative business—the fact remains that your penchant for fashion alone would not suffice to make it big. After all, there is a myriad of fashion blogs available online right now that you need to ensure you have material that makes yours tick and of course, stand out. It would not bode you or your blog well if you only copied and emulated what everyone is doing. You need to offer something different, and you need to be consistent in your content as well. Sure, the internet is a known effective platform for establishing a personal brand—but you need be memorable in order to do just that. It requires hard work and determination. In any case, whether you wish to display your burgeoning love for clothes or just wish to demonstrate how fashionistas can save by quite a lot if they opted to buy more wholesale urban fashion clothing, here is a definitive guide that will aid you in your endeavor.
(A word of caution though: Blogging requires your utmost commitment if you wish to succeed. It is not something that is done out of impulse and on a whim—especially if you wish to profit from it. Plus, with the stiff competition in the blogging sphere, there is no room for you to slack. So know that it will take every bit of your determination if you genuinely wish to see success in this venture.)

1.) Get a catchy domain name and your own host

Tumblr and Blogger might be free, and likewise, they are useful blogging platforms. Unfortunately, if you wish to give your blog page a veneer of professionalism, you would not start your blogs here. Blogger and Tumblr, albeit free, should only be used as promotional tools for your main blog or website. It should complement your main blog and not replace it. Its sole purpose should be to give your blog more exposure and drive more traffic to your main blog page. Furthermore, if you want to have a recognizable brand and grow it, then you should have your own domain name and blog hosting so as to start a WordPress blog. You would be surprised how some of the best sites started their blogging endeavors this way.

2.) Discover what makes you fabulous

Much like it was stated above, being different is paramount when it comes to establishing a recognized brand. You need to know what makes you different and what makes you tick. Remember, there is quite a lot of competition ahead of you and in the same industry. If you wish to stay relevant, you need to figure out what you need to do differently or run the risk of getting lost in all the noise.

3.) Publish incredible content

After you have your blog up and running, it is now time to brainstorm some relevant ideas and topics that might be useful to your blog. Do not simply type anything you can in under an hour and expect it to gain traction in traffic. Before you hit publish, you need to think of well-thought-of topics that are not only riveting and up-to-date but ones that your audience would be able to relate to as well. Blogging is a challenge, but it can be rewarding. Lastly, in the interest of consistency, publish articles and content regularly so as to keep your followers coming back for more.

4.) Expand your network

If you wish for word to get out about your fabulous blog, then you need to engage with your audience. Make friends and establish relationships with your readers and followers. To build on your network, expand it by befriending other bloggers that already have an established and recognized brand. You might not just know it, but they might be the key to funneling more traffic to your website. Plus, they can always choose to promote your pages on their websites as well. To do this, you need to grow your mailing list and being active on social media platforms such as Google+ and Facebook.

5.) Find the perfect theme

Now that you have done the pivotal steps to fashion blogging, it is time to pepper it with aspects and elements that would attract more viewers and readers. Most creative blogs have a theme about them. If you have chosen WordPress as your primary blogging channel, you would immediately notice a default theme assigned to it upon installation. However, much like how it is in fashion, not quite everyone looks great wearing the same outfit. In this regard, your blog should have a theme that is both easy on the eyes and easily identifiable. Remember, themes are pretty much like the clothes for your blogging websites and lucky for you, there is quite an immense library for themes at your disposal—at least this is the case in WordPress. In selecting a theme, do not simply arbitrarily choose one but consider what you want the theme to convey. After all, you want to dress up your blog, but at the same time, it should also be functional. So, in this regard, make sure that your theme is in line with what your blogging website wishes to offer. Consider what your needs are, not only just for the time being but the future as well. Be wary though; some themes may not correspond exactly with some of the features you might want to include on your website. Storefront or specific performance metrics might require a different a distinct theme so be sure to check on that first.
By this time, you have already done it so give yourself a well-deserved pat on the back. Sure, fashion blogging is hard work and would require your constant dedication in order for it to work. But once you have the attention of the viewers you are aiming for and have the steady traction of your target audience, you would find that the venture can be incredibly rewarding. By following this concise overview of starting up a fashion blog, you would now have a functional blog at your disposal. Use it to further your endeavors in fashion or strengthen your new career in fashion. Let it be the means to put your business on the map and attract new clients by communicating your ideas through your niche as sophisticatedly and elegantly as possible. With the new skills you will have learned here, it is inevitable that you would establish not only a strong online web presence but a real-life presence to match it as well. In this regard, you would not be only known for being well-dressed on social media pages and the Internet, but in the real world as well.

 

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Brand Recognition: Seven Ways Fashion Brands Can Work with Influencers


“A brand is not a product or a promise or a feeling. It is the sum of all the experiences you have with a company.” –Amir Kassaei

In the age of all things online, it would be quite unthinkable not to market your brand on the Internet.

Since its inception and the subsequent advent of digital marketing strategies, more and more brands have taken creative and ingenious measures to have their brand recognized not only locally, but worldwide. Indeed, investing in an excellent online marketing strategy would get you a broader scope in terms of audience and reach. In this regard, any brand would be able to achieve globalization. While this is a practical approach in almost every industry in the world, it makes the most waves and a significant impact on the fashion industry. Fashion has always been known to be visual inasmuch that clever advertising would require a presence on social media.

Regardless of what time it is of the day, you can always count on various people to be logged onto their social media accounts. And if you are an individual who possesses sound business acumen, you would do well to know that you should exploit that phenomenon. Whether you are a small brand specializing in wholesale urban clothing distributors or a well-known brand looking to capitalize on brand recognition, online advertising would really do wonders for you. However, how does one begin its endeavor in online advertising? With a myriad of tracks and routes at your disposal, it can be rather hard to pick out just one. In the fashion industry, however, leveraging on an influencer marketing strategy would be your best option. So, how do you go about this? Know that there are a lot more options for collaboration than simply uploading an Instagram image with a single, and lousy tag that states where the sartorial ensemble is from.

Incidentally, if that is your cringe-worthy strategy, then you would need to come up with better captions as well as online techniques. There are several different ways you can collaborate on a creative approach and work on a mutually beneficial campaign. If you have been searching for the best way for your fashion brand to work with influencers—either for short-term engagements or long-term partnerships across a range of platforms, here are some of the options you can utilize for your online marketing campaign:

1.) Gifting product for consideration

Known to be the most popular (and effective) strategy, gifting products is a technique that has been around for quite a while. In exchange for digital mentions as well as coverage, fashion brands would offer their products to style and fashion influencers—which, in a sense, is a win-win situation for both parties. Style influencers would seemingly get a freebie while fashion brands would get the kind of coverage and advertising they want. Think of gifting as more of a PR activity in a sense that it does not necessarily guarantee you the coverage you are aiming for. But, if you are an unrecognized brand, this would be an excellent opportunity to test the prowess of online advertising. Similarly, this would also be a good avenue to test the waters on what a working relationship between you and an influencer would look like. Not only would gifting be low cost, but the potential to spread rapid brand awareness and exposure are quite high. So, if you are looking to saturate the market with your brand, try this route.

2.) The Standard Outfit Post

Outfit posts would generally mean having style influencers utilize an item or items in a particular sartorial ensemble which would thereby promote the brand by creating compelling content using said product. More often than not, outfit posts are hinged on negotiated agreements between a fashion brand and a style influencer. Agreements would range from openly including garments from the brand to tagging said brand in an image that would be shared on a particular social media platform. Collaborations such as this one can either be paid in cash or exchanged for products depending on what the style influencer and the fashion brand has agreed upon.

3.) Try-on Haul Video

One of the most popular ways to advertise your brand is through a try-on haul video which can be particularly useful if you are sending an influencer a range of products for them to try on. Make sure to select a style influencer with an existing Youtube channel and who has a lot of followers as well. Ask them to do a try-on haul video on their channel for the influencer engagement. Moreover, give them the creative freedom to style your items the way they would naturally wear them without any suggestions from your end. In this regard, the video would not only have a more authentic feel to it, but it would also show their followers the genuine look and fit of the piece. Similarly, it would also show the viewers a more natural manner of assembling your products instead of the video feeling like an aggressive ad campaign. Most vloggers have an excellent relationship with their viewers as well as their audience because they create content that is engaging. With this in mind, try-on haul videos can be an effective collaboration strategy.

4.) Creating a Lookbook

Lookbooks have been around for quite some time and have been the most popular avenue for collaboration at one point. Lookbook creation in partnership with a fashion brand is an excellent avenue for bloggers and vloggers alike. This is because the production of a lookbook involves creating a series of clothing ensembles utilizing the products of the fashion brand. For a more effective approach, consider focusing on a singular style or theme so that the imagery would mesh well together. With this in mind, incorporate only those styles with harmonious elements all throughout. Alternatively, your lookbook themes could be seasonal such as creating a look for the summer or winter. You could also try focusing on a particular fashion trend that has been making waves in the world of fashion or a color palette that is rather popular.

5.) Style them for an event

If you are working with high-profile style and fashion influencers such as celebrities, this would be the most appropriate strategy for you to build brand recognition. Well-known and revered personalities would almost always get invited to local, national and even international fashion events such as fashion weeks and the like. To build your brand recognition, style an influencer for the event. Alternatively, you could send them products from your brand which they can consider wearing (make sure to include a lot of options!). As a result, their audience would no doubt see their clothing ensembles for the event when it gets posted across their platforms (not to mention the press coverage it gets). Do note that when you style an influencer or a celebrity for an event, you have to consider their personal aesthetic as well as their personal style—not only for a more authentic feel but for better results. While incorporating some style elements from your brand is recommended, be sure to include what the influencer thinks looks good as well.

6.) Engage them as a brand ambassador

Building a long-term relationship and partnership with an influencer requires them to be your brand ambassador. Contractual agreements may vary depending on the fashion brand, but more often than not, it includes sections on promotional activities as well as exclusivity. Having influencers as brand ambassadors would work well for authenticity. Moreover, it builds conversions fasters, and you will resultantly get quite a lot of referrals over time through an influencer’s genuine love for the brand or repetition. By extension of your long-term relationship with the influencer, you would also get to build a relationship with their audience as well as their followers which would then mean you can interact with your consumers at a more personal level.

7.) Employ influencers to be your product model

Most of the time, when people idolize a model or a celebrity, they think whatever they have on or are using is good by association. In the roughest sense, this is how product sponsorships work. In the same regard, you can employ the same strategy with your brand by selecting influencers who have a significant number of followers and inviting them to be your product models. No doubt, fashion brands would need product models for their catalogs, websites and social media content. Think of this as an avenue to share your brand organically with their followers as well as connect your brand with a well-known personality which would invite more consumers to your brand. In selecting a product model, look for an individual who you think would be an excellent fit for your brand’s style. Do not forget to take your target customers’ demographics into account as well.

 

If you have been looking to leverage your brand recognition, try the strategies enumerated above and let these influencers speak for your brand. However, consider being critical and meticulous in choosing your influencers—after all, you are choosing an individual who would not only promote your brand but by extension would also represent it as well.

 

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Fashion Blogging: Five Excellent Tips to be an Unforgettable Fashion Blogger

 

“You are considered superficial and silly if you are interested in fashion…but I think you can be substantial and still be interested in frivolity.” –Sofia Coppola

 

Fashion blogging has always been associated with a glamorous lifestyle.

Getting to try out new dresses, showcasing various styles, picking out the right sartorial ensembles for a particular occasion, giving sagely style advice and writing about them are all things some girls would love to dabble in once in their lives. If you have ever had a flair for selecting the best possible outfits and a unique penchant for writing, then maybe you might want to try and channel your proclivity into fashion blogging.  However, do know that while fashion blogging might be something most would consider as a frivolous profession, it is no way trivial and achieving success is not something everyone can do. As so many individuals share a likeminded interest in this particular niche in blogging, know that becoming a truly successful fashion blogger takes more than just your interest in style, fashion, and clothes. The niche is a crowded and competitive space that it might take quite a few trials and errors before you get the hang of it. In this regard, a great deal of your patience, determination, and commitment to success would be required for your success. However, a few tips would not hurt either.

If you wish to navigate the seemingly unchartered path of fashion blogging, an excellent navigation technique is to be in correspondence with the top style bloggers themselves—or at least know a handful of their tips. Know how they made it to the top whether it was blogging purely for urban streetwear designs or the like and try to approach a similar tack. In any case, if you have always wanted to start your own blog, here are some excellent tips from the bloggers themselves:

 

Ask yourself how your blog is different from everyone else

Considering that fashion blogging is a common niche most individuals are interested in pursuing, you can expect a lot of individuals to already have (or think of having) their own fashion blogs. If you have not established your own blog yet, breaking into the industry can be quite challenging—especially since you are a newbie. An excellent way to address this dilemma is to ask yourself what you can offer to your readers that have not been offered by anyone else. In a sense, what makes your fashion blog unique?

 

After all, if what you are doing has already been done before, there is really no point in repetition. Besides, you cannot expect to become unforgettable at something that has already been routinely done before. As a new blogger, it is imperative to be different and stand out. You need to give your readers a compelling reason to choose your blog. Find out what that is, use it to your advantage and write about it in lieu of following what everyone else is doing.

 

Know your audience and how they interact with you

A successful fashion blog is brought about by the blogger’s innate persistence of staying true to what made the blog achieve that same success in the first place. In this regard, it is essential to always keep in mind why you blogged in the first place and find out why people follow you. Whatever that is, you should never lose sight of that, no matter how far you have come or how successful your blog becomes. People who are extremely successful in this field have understood that fashion blogging involves an element that is analytics-based. You need to observe and pay meticulous attention to how your audience engages with you and find out what they want and adequately deliver. Know who you are talking to and determine what it is that they wish to see from you.

 

Instagram is your new friend

When it comes to fashion blogging, pictures do more than your descriptions. After all, this is an incredibly visual niche so you can expect your followers to peruse your photos and maybe even completely disregard your captions—unless they are trying to find out where you got the ensemble from. In this industry, the adage that a picture says a thousand words truly holds water and makes sense. With this in mind, if you want a quick way to establish a name in the industry, you might as well start with Instagram as it the quickest way to get noticed and the fastest way to build your brand. In fact, some would say that blogs are dying because Instagram is spearheading the game and is totally changing the rules of fashion blogging. Moreover, Instagram is an excellent social platform to explore and discover new blogs and fashion inspiration.

 

High-Quality content is still the most important thing

Do not make the mistake of thinking that just because pictures are dominating the fashion blogging niche, you can completely overlook making high-quality content. Regardless of what social media platform is popular at the moment, content will always remain king. If you continue producing high-quality work, you can expect to always have a platform. Just focus on creating excellent content when you are just starting out and brands will come knocking. However, it is imperative to first figure out your point of view. Sure, there is a myriad of steps involved in being successful in this niche, but to break ground in this niche, ensure that you produce not only good but amazing content.

 

Know yourself well so that you can build your brand

One thing you have to keep in mind that what is right for you might not be necessarily what someone else is doing. In this regard, know that this niche involves a smidgen of taking risks. Keep in mind that sure, establishing relationships with brands is an excellent avenue for generating profit. But this should not be purely about what brands are paying you, but rather more on the fact in focusing how you become a brand yourself—in a truthful and organic way. Know what works for you and be adeptly discriminating about what consists your personal style and what you wish to pursue professionally. Do not make the oversight of diluting your vision in an attempt to do what others wish you to do.

 

Starting your own fashion blog might lead you to encounter a lot of bumps down the road. However, do not let this deter you. Just keep the five tips above in mind and complement that with the right attitude (a combination of persistent, determination and commitment) and you will be on the road to success.

 

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Fashion 101: Eight Style Terms Every Self-Confessed Fashionista Must Know

“Fashion is more than just how many colors and patterns you can put on at once. Being a great dresser is not necessarily about the colors you put on. It is about putting things together in the right way and then trying different things.” -Dwayne Wade

Self-confessed fashionistas live, breathe and figuratively eat fashion. They do not only strive to look fashion forward and sophisticated, but they try to keep themselves constantly updated with the new styles and trends that come out every season. However, what distinguishes a self-confessed fashionista from a true blue fashionista? What sets a real fashionista apart? Well, they similarly love fashion, but while the former loves to shop and just try out a myriad of clothes, the latter’s view of fashion extends beyond what they can see in clothes, bags, and shoes. For true fashionistas, fashion is an art form whose various details and aspects are translated into what we see in various fashion items. True fashionistas have this distinct propensity to be a little more meticulous on the details than their self-confessed counterparts. Style details such as sleeve styles, embellishments, hems and the like are of paramount importance to them—far more than the label that merely created it. In their eyes, fashion is the physical manifestation of a designer’s creative eye.

These are the individuals who have spent extra time and went the extra mile to do some extra studying as regards fashion. Unfortunately, while we all do love fashion, a lot of the style and fashion terminology will sound a lot like jargon if you have never been to fashion or designer school—or at least brushed up on a fashion course. There is no reason to fret, however, as this article has collected some of the most common and often used terms in the fashion world which you could start using today.

1.) Balloon Sleeves

Balloon sleeves have been around for quite a while, and today, they have been making waves in the fashion world—both in wholesale clothing and in retail branded buys. Ballon sleeves are sleeves of any length that have a bulbous and exquisite effect. If you are looking for an absolute fashion forward look, go for this season’s hottest trend and flaunt your balloon sleeves.

2.) Knife Pleat

Knife pleats can be seen anywhere from long skirts to ankle-cut culottes. In one way or another, you can see it as a type of fold on the fabric itself which creates a unique texture on the clothing itself. Knife pleats are sharp and narrow folds which are formed by doubling the material back upon itself. If you want more dimension to your clothing, adding knife pleats to your full ensemble would be your best bet.

3.) Choker Tops

As of late, choker tops have been all the rage, and almost every major celebrity was seen sporting it. However, why not take it up a notch and go for choker tops instead. Let go of that choker necklace and don on a choker top which closely resembles a top combined with a choker sans the choker necklace’s many details. If you are pressed for time, then skip the accessorizing part of your dressing routine and combine your clothes with your accessories with a simple choker top.

4.) Bustle

Skirts that flare out are incredibly chic and girlish. Unfortunately, not every one of us has the time to insert a petticoat underneath our skirts nor do we want to contend with the persistent itchiness of the fabric and material used. So, instead of the usual and rather outdated petticoats, women can now alternatively use a bustle which functions much like a petticoat. However, while petticoats would usually pouf out the entire skirt, bustles are frames or pads designed to support and expand the fullness of the back of a woman’s skirt. Regardless, however, the wearer can still achieve mainly the same effect of a fuller and flared out skirt.

5.) Dress Gloves

Dress gloves are appropriate for any formal functions and wherein the dress code is designated as formal or gowns for the ladies. These are gloves that extend way beyond the wrist and would give your formal ensemble a bit of glamor. Although they can be used casually, they look more at home and appropriate in a formal setting. Audrey Hepburn was an iconic person who popularized the use of dress gloves in her movie, “Breakfast at Tiffany’s.”

6.) Epaulet

Epaulets more mostly reserved for high-ranking individuals in the military, navy or aviation service. Otherwise, they are famously seen in many costumes and dress pieces singers would wear on stage. Today, most individuals would wear them as a fashion statement. An epaulet is an ornamental shoulder piece characterized by its many tassels that dangle over a wearer’s shoulder. It is typically seen in a military-style coat or jacket.

7.) Fanny Pack

Several years ago, a lot of individuals who swear by fashion would not be caught dead wearing a fanny pack. Fanny packs were considered as an absurd and obsolete piece of fashion mostly worn by merchants selling wares as it is a convenient storage room for their profit sales. However, fashion is circuitous, and just now it has come in a complete circle. Fanny packs are no longer considered unfashionable, and they are given even better and modern upgrades that fashionistas would no longer snub them on the aisles. Fanny packs are convenient alternatives to small purses which tie around your waist. It is both a functional and stylish accessory ideal for carrying daily essentials and going hands-free. Lastly, a well-designed fanny pack cinches the waist and can do wonders to your silhouette.

8.) Minaudiere

While small purses are chic and cute, minaudieres are all the rage now. Their function is mostly decorative as they are small and without handles and straps, but they give any outfit that extra oomph with its elegant design. Minaudieres are characterized by the heavily embellished designs which are mostly made of metals or rhinestones and fancy stones.
So, whether you are going from chic to casual fashion term, here are some of the most common fashion terminologies you can now finally add to your vocabulary so that you can finally say that you are a real and genuine fashionista.

 

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Fashion Blogging: Tips and Techniques to Make It as a Fashion Blogger

 

“You are considered superficial and silly if you are interested in fashion…but I think you can be substantial and still be interested in frivolity.” –Sophia Coppola (American Screenwriter)

 

In the modern world where technology’s evolution has rendered most avenues for information relay obsolete, social media remains as the authoritative locus for various materials of wide-ranging subjects. Undoubtedly, this would include the most compelling tips and techniques when it comes to style advice and fashion ensembles. If you are in the industry (and are quite the savvy industrialist) you would realize that there is so much potential in this medium of showcasing style ensembles and fashion information relay. In fact, you can bank on it and exploit to its fullest potential and even make money off of it—if you are creative enough to attempt it. Although you would inevitably have a lot of competition when it comes to this aspect in the fashion industry, this would not mean that your endeavor would be all for naught. However, you do need a good ounce of diligence and a streak of persistence in order for you to be successful.

Perseverance is key as it is unlikely that your blog and your following would thrive instantly (unless you are extremely lucky or are already well-known to begin with). Another thing to take note of is to make sure you have something new to offer or have a personal style which you can exhibit in your blog entries. Considering that the fashion blogging world is fast-paced and highly competitive, coming up with fresh content and ideas is of paramount interest, so make sure to take note of that too. Other than that, here are more various tips that would help you launch a successful fashion and style blog.

 Ask yourself: How is my blog going to be different from anyone or everyone else’s?

Fashion blogging is a competitive niche and it seems like anyone can just right on with it from the get-go. This is because fashion blogging can easily be achieved with a noteworthy Instagram spread (with a few choice outfits and ensembles taken) and a handful of followers which can potentially be increased. These individuals are known to be style-influencers, but this is just one aspect of the expansive niche in fashion blogging. If choosing style ensembles and taking photos of them is not your thing, you can start your own wordpress or Tumblr website and offer fashion articles that guidelines style suggestions. You could do a blog showcasing the various ways wholesale clothing is different from retail clothes and the like. What is important is that your blog should be different and in a sense should stand on. Before starting, it is a good idea to think of a compelling reason why readers and followers should follow your blog instead of another’s. From there, you can start the initial process of crafting your blog.

 Know your audience and how they interact with you

The key to maintaining a steady increase of followers is to know what your audiences exactly want. You can find out what your audiences want by how they interact with you and your posts. Provide an avenue for audience interaction by adding an online medium for comments and feedback. Do not just stop there–have an active ear when it comes to listening to them then consider and take note of their feedback. Remember never to lose sight of why you blogged and why people follow you—no matter how successful you become. Remember the people’s opinion would leverage and determine on how successful your blog will become, so it would greatly benefit you if you had a good relationship with your audience.  Understand your analytics, know what your audience wants and who you are talking to and regularly cater to that.

 Utilize Instagram’s potential

Social media plays a pivotal role in promoting your fashion blogs and Instagram is the perfect avenue for showing a little snippet of what your blog will be about in the form of a photo. Additionally, Instagram is also an excellent catalyst for increasing followers. This is especially true for novice style bloggers who are still trying to build their brand or those who are just still starting out. It can compound your blogs success or drive it to draw more attention. Most fashion blogs today rarely contain any articles and if they do, they would mostly be dominated with photos. Pictures say a thousand words after all, and when it comes to fashion and style, the more visual your post is, the more attention it would be getting. Apart from that, you can utilize Instagram to discover new blogs and fashion inspiration as well as it can be another great channel for interacting with your audience.

 Produce high-quality content

One excellent and effective way to generate traffic is to consistently produce high-quality content. Regardless of what niche you are blogging for or what social network you are using, riveting and compelling content drives people to your blog and would potentially increase the number of followers you have. When you are starting out, remember that quality beats quantity. You may not have that many posts, but if you offer something worthwhile and useful, you would eventually build your brand. Focus on your content and gradually and consistently post new and fresh content. Let your content speak for itself and the rest will follow.

 Let your personality shine

Just like how you choose your clothes, it is important to give your blog a touch of personality. Personality is an integral aspect when it comes to fashion blogging as it is essentially what sets you apart from other bloggers. In a way, it is how you give your blog character and differentiation. Do not do what everyone else is doing and definitely do not try to be something you think everyone wants you to be. It may come off as cliché, but be genuine.

 Plan and set goals

Like everything other blogging platform and niche, success in blogging requires you to have a blueprint of your plans and goals. This will serve as the guidelines for formulating the logistics of what your fashion blog posts will be and what your photos would look like. Know what you want to achieve by the end of a chosen timeframe and set plans according to those goals. Remember to set realistic goals and always keep in mind to have a schedule when it comes to publishing posts. Remember consistency is key, and you want to keep your readers hooked so it is fundamental to create a publishing calendar to make sure your followers and readers would not easily lose interest.

 

Fashion blogging has certainly helped redefine the world of fashion and personal style in ways that designers, publications and retailers never have. This certainly means that bloggers have something to offer in terms of creativity and fashion-forward thinking. So, if you are thinking of starting your own fashion and style blog, just consider the tips above and you will be on the road to fashion blogging success in no time!

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