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Healthy Wardrobes: Definitive Signs You Have Way Too Many Clothes

“My clothes have a story. They have an identity. They have a character and a purpose. That is why they become classics. Because they keep telling a story. They are still telling it.”-Vivienne Westwood

What is a cardinal sign of a healthy wardrobe?

Well, for one it is definitely not a closet that is seemingly bursting at the seams from way too many clothes. It is a wardrobe excellently curated by its owner and is filled with clothes that do not only suit the wearer’s taste and preference but would also be versatile enough to work on any occasion and season. But, as women, we are conditioned to believe that having way too many clothes is preposterous and that there is no such thing. If you ask me, this sentiment has been engineered by clothing retailers and streetwear wholesale distributors as a clever marketing ploy to drive their product sales up.

Unfortunately, we bought into it, and we have long accepted the statement as fact. It has now been an ingrained conviction of most women who have a penchant for fashion that she can never have enough clothes. However, if you are truly a fashion-forward individual, you know where to draw the line between having enough sartorial variety and impulsively getting what is considered stylish and haute couture by purveyors of fashion. If you are the latter, then you need to address the problem as soon as you possibly can. While at the outset having way too many clothes than what is deemed necessary might be something you can overlook, it does not bode well for your wardrobe.

Furthermore, it makes getting dressed in the mornings even more confusing than it already is. With so many clothing items to choose from, selecting just one from the myriad and mountain of clothing can be a bit of a challenge. Moreover, the sartorial ensembles you would ultimately choose every single day would not always be guaranteed to be a success. As you have way too many options to select from day by day, this could be a hit or miss thing—most especially if your closet is a hodgepodge of clothing styles.

However, how can you be positively sure that you have way too much going on in your wardrobes?
Where do you draw the line between an impulsive clothing hoarder and a judicious sartorial collector? Well, take a gander at your closets, observe the contents inside and see if you can relate to any of the things stated below:

1.) You have clothes in the back of your closet with the tags still attached

An excellent way to identify whether you have an existing closet problem is to take out all of the
contents of your closet and check them. If you find clothes that you have long forgotten and are still in pristine condition with their tags intact, then yes, you do have a problem. You might even be surprised to know that you own this stuff and may have forgotten that you thoughtlessly purchased them a couple of years ago. Check just how many unused clothes you have in your closet. If it accounts for more than forty percent of your total clothing items, you might want to reevaluate your shopping habits.

2.) You have more than one closet that is filled to maximum capacity

Your closets might not exactly be large enough to accommodate a lot of clothes. However, all of them are full enough to warrant a justified purging. Although they may not be grand nor are they immensely big, but if you are stuffing them with a hundred shirts and twenty pairs of pants more, then you might as well consider your single closet as two separate wardrobes. In this regard, you would already have at least over two hundred shirts and sixty pants. From there, assess just how often you would wear each item of clothing inside. If there is a chance that you would not even wear particular clothing at least once in every three months, what is that even doing there? The average woman would only wear at least 30-50 shirts throughout the year—sixty if we are being generous. From this number, we can readily assume that the remaining hundred or so shirts in your closet are forgotten and neglected.

3.) You purchase hangers in lots of 100

Who needs that many clothes hangers? Well, individuals with bursting closets do. If you are the type of individual who routinely buys new clothing each week, then you would soon find that you might need more hangers than necessary. For this reason, you elect to buy them in bulk—a definitive sign that you have way too many clothes stuffed in your wardrobes.

4.) You have a dedicated pile of clothes

For a while now, you have stopped storing your clothes in your closet and have now resigned to putting them in a dedicated pile in some established area of your room. It might be that your wardrobe can no longer hold any more clothes and you have resigned to just putting them on top of each other. If that pile exists in your room and you are not just being lazy, it might be that you have way too many clothes to realistically manage—especially if you cannot even identify what is in the pile.

5.) Your regular wash involves more new clothes than dirty laundry

You can easily pick this sign up if you notice you have more new clothes going into the wash than actual dirty clothes. Moreover, take a look at your waste bins and see just how many price tags you have discarded over the past few months. If you have more price tags than actual trash in your bins, then yes, you have way too many clothes than what you can realistically wear.

6.) You buy because it is on sale

More often than not, you find yourself buying items that you would not necessarily wear on a regular basis. In fact, you do not have something in your closets that would go with them, but you buy them in the belief that you will eventually have something that matches with it. You justify these purchases with the fact that they are on sale despite having no real care or interest for them.

7.) You own duplicates of one clothing

While generally, it is acceptable to have at least two colors of one style you find yourself particularly fond of, it is not a practical shopping habit to rely on for every clothing item you purchase. If you own duplicates (and even triplicates) of your closet’s contents, then, needless to say, you have way too many clothes than you can manage. Besides, just think of how you can realistically wear these clothing items in a month or even in year? Sure, they might be in different colors, but it is hardly likely that you would wear a singular style for the entire week. Of course, you would want to change it up every once in a while which leaves your duplicates unnecessary most of the time.

8.) You have stopped hanging your clothes and have tossed them in a separate bedroom in the house or somewhere else

You have finally admitted defeat and accepted the fact that you have way too many clothes than
necessary. All of your three closets are used up and filled to maximum capacity, and yet, you could not find it in your heart to stop acquiring new clothes. So, instead of buying new closets or hangers, you have simply resigned to the habit of placing your old clothes in another separate bedroom. You pile them on top of each other and have no idea of what is even in the pile. At times, you can no longer see the floor because of all the discarded clothes. If this is you, then without a doubt, you have way too many clothes than necessary.

If any of the statements above apply to you, then you might just have way too many clothes and might need to purge your wardrobes from the clothing items that are unnecessary. In this regard, you should endeavor to improve the quality of your clothes rather than its quantity. Start little and work your way up. By admitting to yourself that the problem exists, you might find it easier to purge your closets from inessential items. Once you do that, you are a step closer to a healthier wardrobe and better clothing ensembles.

 

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Style Guide: Seven Overt Signs You Should Not Buy That Clothing You Have Been Eyeing


“My clothes have a story. They have an identity. They have a character and a purpose. That is why they become classics because they keep on telling a story. They are still telling it.” –Vivienne Westwood

Any woman can fool herself into thinking that she would no longer need to shop for clothes and that she has more than enough of them. But at the end of the day, as all womenfolk could attest to, she would succumb to the temptation of purchasing more apparel. Much like how one woman can never have enough shoes, the quest for building a perfect wardrobe is an endless endeavor. After all, the fashion industry is clever in their marketing pursuits and ploys. In this regard, unlike men whose wardrobes would primarily consist of pretty much the same kinds of clothes, women, on the other hand, are presented with a myriad of clothing possibilities. Complement that with the fact that clothing styles rarely stay in season (unless they are classics); then the fashion world has ingeniously created a phenomenon wherein women would feel compelled to update their closets with newer and fresher clothing pieces continually.

However, while this might be understandable, this pressing habit does have to be inevitable. Just take a look at the contents of your closet and ask yourself: How many clothes are here? And how often do I wear each and every single one of them? There is a likely chance that you have clothes that you have not seen the light of the day after you have worn them once. While you might think this is something you can easily overlook, just think of how much space those kinds of clothes have accumulated—not to mention the amount of money you have spent on them. More often than not, we tend to buy clothes even if we do not really like them. We either buy them because they are trendy, in season or because everyone seems to be wearing it. Because we feel a compelling need to have it, we make the significant oversight of making excuses for the clothes we do not really like so as to justify our purchase. It does not matter whether it is not our color or it does not look as great as we imagined it to be, so long as we perceive it to be stylish, it would be an immediate purchase.

This impulsive shopping nature of ours could potentially lead us to a closet full of unwanted clothes that we would no sooner have to purge off. If you find yourself hoarding clothes of wholesale urban fashion, luxury retail buys or the like that you do not necessarily see yourself wearing constantly, you might need to address the problem. Here are some of the disqualifying factors that you need to bear in mind whenever you buy clothes:

1.) You cannot wear it without Spanx

You find yourself staring at a really cute number, and you are more than willing to try it on. However, once you do, you would realize that it fits just a little too snug. Okay, maybe a lot more than just a little, but you convince yourself that you might be able to pull it off if you wear Spanx. At least in that way, attention would not be drawn to your protruding belly. Sometimes, a salesperson might encourage you to make the purchase telling you that it would look fabulous on you once you have Spanx on. You might think of the suggestion as well-intended, but really, they are just hoping to make a quick sale. The truth is the only clothing you should ever consider buying are those clothes that already fit you well without needing anything else. If it does not suit you just as it is (or if it looks off-putting), then it is probably not for you.

2.) Jackets/Blazers that do not button

Sure, jackets and blazers can look cute open, but if something has buttons, then it is meant to be closed as well. If you are not able to close it, then that is a cardinal sign that you should not be wearing or buying it. Unfortunately, if you are well endowed, it can be somewhat hard to find blazers and jackets that close over your boobs—unless you are incredibly lucky. Sure, you do not really have to button it up, but you should be able to button it.

3.) It needs tailoring

While tailoring your clothes to fit you best is recommended, it is not perfunctory for every purchase you make—especially if you are the kind of person who never really gets any tailoring done. Have a cute dress that looks a little too big on you? Well, just have it resized by a professional tailor and you are good. While this might seem like a sound idea, if you are regularly buying things only to have them altered and tailored, you are spending twice as much than you should have on just one piece of clothing. Sure, getting your clothes tailored for you is a smart move, but you should not be doing that for every article of clothing you have. In that regard, you should reconsider buying clothes that need to be tailored.

4.) You cannot sit down in it

An article of clothing might fit and look great on you, but do not celebrate just yet. Your premature celebration might lead you to discover that yes, the outfit looks fabulous while you are on your feet. But you might find that it is next to impossible to sit down with it without having it rip at the seams. A good indicator of whether or not a piece of clothing would rip is whether or not it stretches too tight across your stomach or chest while you are sitting. Similarly, if the skirt rides up to high on your leg (bordering on obscene); consider putting it back on the rack.

5.) You do not know what to wear it with

Sometimes, we often find ourselves taking an item to the checkout without actually knowing what to pair it with because we either found it cute or sexy. You might have a pair of shoes that only works well with one outfit, or you might find a top that goes with nothing in your closet. You convince yourself to buy it either because you are planning to look for other items that would ultimately complete the look or you are hoping that in the future, you would buy something that would match it. In both cases, you are already wrong. One of the critical aspects of good clothing is versatility, and if what you intend to buy does not really go with anything you have, you can already scratch that criterion of your list. Moreover, you should not be purchasing clothes that would only compel you to buy other pieces of clothing just so you can wear it. It should function well on its own or at least go with what you have. If it does not, leave it on the rack.

6.) It does not look good from the back

A simple perusal of yourself in the mirror can make you conclude that an article of clothing looks great. However, before you go on ahead and buy the clothing item, make sure you have thoroughly inspected yourself from every angle. By that, we mean looking at yourself from head to toe and front to back. Sure, you might think that as you cannot really see your back, it would be fine. But take into account that other people would likely be looking at it. If a piece of clothing looks unflattering from the back, it might not just be for you.

7.) It gaps over your chest

Regardless of whether you are aiming for a sultry look or not, your blouse’s buttons should close over your boobs. If it leaves a little gap, then it does not fit. Despite what you think, you would still need room for your boobs.

 

Take note: Just because it looks good on the mannequin and the rack does not necessarily translate to looking good on you. Do not make the mistake of justifying your impulse purchases when you do not really see yourself wearing a piece of clothing more than once. Take these tips to heart, and your closet and your pockets will thank you.

 

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Contemporary Fashion: Six Style and Fashion Myths Debunked

 

Fashion anticipates, and elegance is a state of mind…a mirror of the time in which we live, a translation of the future, and should never be static.”-Oleg Cassini

It has been said that style is deeply personal—something that can only be defined by the individual wearing the sartorial ensemble himself or herself.

However, while this remains true, it has also been a given that fashion articles containing style edicts by self-proclaimed pundits possessing the right fashion expertise have been circulating since the earliest inception of the word style. Today, with the World Wide Web as the primary and most convenient source of information, the internet has become the endless pit for fashion articles, style columns and sartorial advice. With the rise of the internet as a prolific source for these fashion articles, the online and digital world has seen an upward surge and an influx of authority figures on fashion and style.

Unfortunately, this does not bode the fashion and style industry well. With the saturation of these so-called authority figures in the fashion world comes with the propagation of false advice and misinformation. Some of the articles they produce would issue a set of rules of which an individual would be expected to follow if he or she so wishes to be considered stylish. However, there is no hard and fast rule when it comes to something as diverse as fashion. Furthermore, there is no set of rules that would work for every individual of every shape and size across the globe. Fashion is something that is innate and should not be subjected to rules. It should be an echo of your creativity and a manifestation of your personal taste and preferences. After all, fashion is deeply personal and incredibly dynamic that subjecting it to various rules would run counter to what it is all about. Moreover, in the world of fashion, rules change every single day and subject to the whims, ideas and inventive brainstorming of stylists and designers. So, can you really expect anyone to be keeping up with its consequent vicissitudes? It does not matter whether your style mainly consists of wholesale urban fashion or luxury designer items if you lived by these fashion rules and subjected your personal style to them; chances are you are holding yourself back from exploring your full style potential. With this in mind, it is best to have an awareness of what these nonsense fashion myths are and debunk them so that you would not find yourself conforming to them.

Some of these rules are obsolete while a significant majority of them are just plain wrong. Unfortunately, with the constant repetition of these rules, they have been accepted as fact which is what this article is seeking to rectify.
Here are some of the erroneous style rules you have may have been misled to believe all these years:

 

1.) Women past thirty years old can no longer wear mini skirts anymore

First of all, fashion is not selective. It is exclusive which is why this rule exempting women of a certain age from wearing miniskirts is not only ludicrous but somewhat offensive as well. However, the reasoning behind the fashion rule might stem from a woman’s transition from her twenties to her thirties. This often means a change in lifestyle and outlook in life. Consequently, it would also mean she might want to refine her wardrobe and purge it of items that are reminiscent of her wild youth and opt for more sophisticated choices. However, there is no absolute need for you to throw away your minis and go for midis. If miniskirts are still your thing, go ahead and rock them. Who cares if you are thirty? You can style them elegantly anyhow. If you have a penchant for miniskirts, go ahead and rock them. Your age should never determine what you wear.

2.) No heels for tall girls

It has always been believed that a pair of heels was invented to help petite girls to leverage their height. With this in mind, it has been readily accepted that tall girls have effectively dispensed with the need for a pair of heels given that they already have the advantage of having a good height. However, much like how miniskirts are not exclusively made for young women, a pair of heels can be worn by just about anyone—even a tall woman. After all, while a pair of heels gives you that added height, it also does wonders to your posture and would make your calves look toned and sexy. There is absolutely no harm in enhancing your height a little bit more.

3.) Short women cannot wear maxi dresses

Much like how it was offensive to state that women beyond thirty can no longer wear miniskirts, indicating maxi dresses are not for short girls would be somewhat impertinent. Maxi dresses can be worn by everyone regardless of what their height is. After all, you cannot expect short girls to attend formals perpetually rocking cocktail dresses. There is no need to follow this rule as it is clearly seen that maxi dresses can look stunning on shorter girls with the right colors. In lieu of printed maxi dresses, go for streamlines ones in a solid color for a more flattering and breezy look.

4.) Black and navy do not go together

As in the world of color combinations, it has been said that dark colors should be paired with lighter hues to create contrast as dark on dark tend to make one bulkier and would clash. However, you would be surprised at the type of effect it might pull off. To illustrate, black and navy are two colors that are hardly paired with each other, but it might just turn out to be one of your favorite color combinations. They are both neutral dark tones that would look good with any color. With this in mind, it should not be a surprise that they would look great together. To make the effect even more dramatic, try mixing different textures in those hues. The overall effect would be modern and dynamic.

5.) You should wear only dark pants if you are bottom heavy

The underlying principle of this fashion rule is that bottom heavyset girls should conceal what society perceives to be as a flaw which is why wearing ONLY dark pants is recommended. Again much like some of the rules stated above, this one is offensive bordering on insulting. Sure, the notion of darker colors having a slimming effect on the body is something that is not new, but hues play one role. Cuts, as well as shapes, play an equally pivotal role in creating a svelte and slimmer illusion. You might be surprised, but a well-fitted pants or skirt—even in start white—can look incredibly sultry and elegant on women who are bottom-heavy. However, be sure that when you do wear these bottoms, you wear seamless inner wear or nude colored ones. You do not want any of your panty lines to be visible, and apparently, white does not camouflage white.

6.) Match everything

Back in the day, women seemed to have believed in the fashion notion that everything they wear should match. This means their bags, shoes and of course, their nail polish should match. While a perfectly synchronized apparel is acceptable, there is no need for you to meticulously ensure that you wear the right shade of blue to match your bag and your nails. This is not a definite need, and in the ear of mixing and matching, this trend might even be considered rigid and boring. Furthermore, mixing and matching your clothes is what makes fashion fun, and it is also effortless. In this regard, you would not have to painstakingly look for the right shade of shoes just to match your bags. You would no longer need to transfer the contents of your handbag from one bag to another as well.

 

Sure, rules are comfortable, and they give everything a semblance of order. But if the history of the world has taught us anything, it is that rules are meant to be broken. In any case, if you truly want to embrace your style, forego the rules. After all, now that you have an awareness of what the most common myths are, you should be able to take full charge of your wardrobe and create outfits that reflect the inner you. Have your own set of rules and let your sartorial ensembles be a reflection of what style is, and not what others say style should be.

 

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Timeless Fashion: Eight Articles of Clothing that Would Last You a Lifetime

 


“Fashion sighs after trends. I want timeless elegance. Fashion has no time. I do. I say: Hello Lady, how can I help you? Fashion has no time to even ask such a question because it is constantly concerned with finding out: What will come next? It is more about helping women to suffer less, to attain more freedom and independence.”-Yohji Yamamoto

It has been a given that clothing forms a pivotal aspect of our expenses.

True, while we might not precisely buy sartorial items every single day, we do wear them habitually—so much so, that if we were not to invest on quantity, we should focus on quality. For individuals who see fashion as nothing more than frivolity, clothes would be nothing more than a negligible aspect that dedicating a portion of their earnings to indulge in what they deem as a triviality would be out of the question. But even less than fashion-forward individuals would need to dress accordingly too—that is if they wish to look presentable and adequate wherever they might be headed. For individuals who think of style as paramount to their daily lives, spending a significant investment on clothes alone is not only recommended but perfunctory. After all, how they look and how they present themselves to the world is already an investment in itself. These individuals are likely comprised of people from the entertainment industry or the blogging sphere wherein they make a living out of leveraging styles, proclaiming what is in and what is out and having their followers follow suit.

In this regard, investing in quality clothing is a must—whether you occasionally pander yourself with trends or consistently wear only the latest and in-season vogues. Unfortunately, in the era of budget-friendly style, streetwear wholesale distributors, and fast fashion, quite a lot of apparel items do not stand the test of time. This is especially true for trendy statement items that would only last for a year or two before becoming obsolete. However, this is not to say that you should never buy trends here and there, but if they cannot withstand a few washes before becoming faded or unraveling at the seams. If quality is what you are aiming for, you should look for clothes that are built for the long haul and are made from suitable materials. These are the sartorial items that are designed for function rather than form and are just as stylish as the trends you are so keen on buying, but with a heftier price tag. If you always have to repair your jackets, jeans or have your clothes disintegrate after many washes, you might want to rethink and reevaluate your selection in clothes. In any case, if you want to do a closet overhaul, here are some of the timeless clothing pieces that are not only high-quality but would keep you stylishly outfitted throughout the years.

 

1.) Steven Alan Shirts

Commonly regarded as a prep staple, these shirts are timeless and stylish. Considering its very basic style, it would be perfect for any and every occasion making it the most versatile piece in your closet. Furthermore, they work with whatever style there is, are easy to wash and fit better with age. Watch out for sales and try to grab at least more than one shirt.

2.) Ralph Lauren

Undoubtedly regarded as one of the classier (and consequently, pricier) brands, Ralph Lauren tees can be seen almost everywhere. And that is pretty much understandable, with low-cost clothing distributors imitating the style, replicas and mockups of this statement piece can be found for a fraction of what it originally costs online. However, if you want quality with an eye for style, go for the authentic ones and do not be afraid to spend a little. As it is the embodiment of straightforward and classic styles, you can never go wrong—regardless of what clothing piece you choose to invest on.

3.) Spanx Hosiery

Women who are required to wear pantyhose or hosiery to work would often find themselves dismayed with the runs they usually get on their stockings from everyday wear. While it is not recommended to invest a lot of money on hosiery, it would be when you are wearing it on a daily basis. Go for Spanx hosiery as not only does the brand give you a myriad of color and texture options, but the pattern possibilities are virtually limitless. Furthermore, the brand uses the same quality on their hosiery as they do their other shapewear which makes for a quality investment.

4.) Levi’s

For your denim needs, go nowhere else but at Levi’s. An established brand since the 1870’s, you know that you can never go wrong with this brand. In fact, many might say that Levi’s is the epitome of denim itself. With its classic style and effortless sophistication, it would be no wonder why denim fans would at least have one in their closets. As true innovators of the denim industry, the brand is continuously coming up with a wide range of styles while staying true to its quality heritage. Whether your style is either super skinny, straight, bootcut to boyfriend, you are sure to have a quality pair with an eye for modern design.

5.) American Apparel

While it is known for its notoriously exorbitant basics and staples, this American brand keeps making shirts that are still trendy and kicking it like it is new. Sure, spending for their staples and basics might cost you a lot more than other fast fashion juggernauts, but at least you would know that the same items would outlast you. In this regard, they are definitely worth the extra splurge. Furthermore, as the brand is known for its relaxed California vibe, you can channel your inner valley girl that would help epitomize your inner cool and sophistication.

6.) Converse

Known as an age-old brand, Converse is definitely a shoe staple in everyone’s closet—regardless of how old you are. Its signature footwear, the Chuck Taylor, is the pinnacle of American shoe wear and almost everyone can identify with it—regardless of whether their style is straightforward classy and chic, or grunge and skater. Converse shoes never go out of style, and even if you are not into their more signature pair, they have a pair of tennis shoes that can be styled and incorporated into a multitude of street-savvy ensembles. These shoes are not only stylish to wear, but comfortable as well—a surefire addition to your wardrobes.

7.) Birkenstock Sandals

Although quite a lot of individuals would stray away from what they regard as Jewish Sandals, Birkenstock Sandals has become a staple in most closets. However, as the style is making a comeback as of late, you might want to snag a pair today. Style aside, the brand has remained popular for its durability. The sandals are known for soles that conform to your feet without ever falling apart—a true testament to its quality that has reverberated with its loyal customers over time.

8.) L.L Bean

Another brand known for being a staple of preps, L.L. Bean has proven to the masses that it is a brand that caters to more than just collar-popping preps everywhere. To this day, the brand has a consistent track record of making sartorial items that last. The brand constantly comes up with long-lasting, classic and high-functioning pieces that befit a lifetime of adventure— an excellent ensemble for anyone who has an affinity with the great outdoors. The brand is known to stock on a myriad of apparel types from swimwear, outdoor hear, fitness wear to shoes. Whatever your choice might be, you are guaranteed that these items were made to last.

 
If you are ready to make sound decisions when it comes to quality clothing without it ever becoming obsolete, unfashionable or easily destroyed, ensure that you have a look back at the brands enlisted above. With quality clothing that would outlast even you, you can ensure a lifetime of clothing durability without having to compromise style.

 

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Fashion 2018: The Biggest and Most Prominent Fall Street Styles and Trends of Today!


“What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.”-Miuccia Prada

It has been said that fashion is an individual’s universal and ubiquitous voice.

As style is very personal, it has been widely considered that your assemblage of clothes is a medium for showcasing who you are without even having to speak. Indeed, while these sartorial items may be easy to overlook and may seem insignificant to many, they speak a definitive language that can be understood by many. However, while fashion and style are both taken to be universal languages—metaphorically, of course—this does not mean that both are rigid aspects in our lives subject to permanence. As it is, both fashion and style are cyclical and would evolve and would then cater to consumers. Moreover, it is cyclical in such a way that what was then considered out-of-style would now be the hottest and most stylish trend and vice versa. It all depends on what style pundits and fashion providers would dictate is fashionable.

In this regard, fashion is also seasonal—so much so, that what is considered stylish and in-style varies per season. Although there is no rigid rule as to how one should dress, fashion-forward and stylish individuals have been known to pattern their wardrobes after seasonal changes. Today, as fall draws to a close, there is an imperative need to review and assess the biggest street trends of fall 2018. At this point, streetwear wholesale distributors, as well as wholesale urban clothing distributors, should be reevaluating which of the clothes they purveyed and peddled to the public worked and which ones did not. With this in consideration, they would then be able to refine what they market and put on display so as to cater to the public’s ever-changing tastes. Today’s fall streetwear fashion gave consumers quite a diverse set of new trends to try—from practical to whimsical; there is something for every sort of fashionista out there.
With a myriad of fashion trends and styles released for fall, it can be quite the feat to keep up with them. Not to worry, however, as this article has condensed all of these trends into one article for your easy reference. In any case, below is a collection of the street style trends you can likely anticipate to hit everywhere from the streets to the runways:

 

1.) Water-repellent clothing and ensembles

While this trend sent many of us shaking our heads or left us in confusion, it has now been regarded as a fall staple. Seeing as rainy weathers dominate during the fall season, it would be advisable to have an outfit that is not only stylish but practical and functional as well. If you have never envisioned yourself draped in clear plastic trench coats complemented with clear totes and boots, well you can start picturing yourself in that. Armed with any of those, the need for an umbrella would be effectively dispensed with. Furthermore, the clear plastic might shield you from the rain but in no way would it obscure your outfit. Everyone would still be able to take a glimpse of your ensembles underneath which makes for street style gold.

2.) Old trends are now fashionable again

As stated above, fashion and style are both cyclical so do not be afraid to recycle some of the old trends and sport them out on the streets. If you are a bit doubtful and confused about the flashy logos you tend to see showcased on most fashion runways, do not fret, as so are most fashion experts. However, just because you and the experts are skeptical does not mean that there is no working around to this trend. Ease into the trend by starting small and do not immediately jump the gun by going for the boldest and most prominent logos. Start with small and straightforward logos like the heritage logos and motifs of Fendi (you can never go wrong with the interlocking F’s) or Burberry’s classic print or even Coach’s stacked C’s. These logos are recognizable without being too in-your-face, so they are rather easy to wear and perfect for easing into the trend.

3.) Show off some leg

To some, leaving your legs bare during the colder seasons might seem unheard of. Furthermore, you might even think that this trend is unheard of. And yet, we have seen a series of photos of leggy women all sporting their bare legs during the winter season. In this regard, this fashion trend can be done—even during the colder months. The trick, however, is to create a balance between showing enough skin and ensuring that you do not get cold. So, go ahead and wear the ultra-miniskirt and frocks—just make sure to pair them with tights to keep you adequately warm.

4.) Bold animal prints

Zebra and leopard prints might be something you are hesitant to wear, but with the style spilling out from the runway to the streets, it seems to be an imminent staple in every woman’s closet. This street style trend has been somewhat of a mainstay for years now, but it seems that apart from celebrities, only runway models wore them. However, it has now been widely accepted to don yourself in head-to-toe animal print—whether they may be spots or stripes (or a combination of both). So, break out of your color blocks and monochromes and think of these animal prints as your new neutrals.

5.) Reimagined pastels

Back in the day, it seemed like winter pastels consisted of pale mint and lavender. In fact, these two hues are the likely colors most fashion individuals would be seen sporting during the colder season. Indeed, a few years back it seemed that matching our outfits to the somber weather was the long-standing trend. However, this year, we have seen a full-range of pastel colors everywhere from the traditional powder blue to something bolder and brighter such as Creamsicle orange and chiffon yellow giving women a lot more legroom when it comes to choosing color complements to their outfits. In lieu of garbing yourself in all-black, why not go for something a bit more feminine and fresh such as donning yourself in a myriad of pastel colors ensemble. Give your outfits an unexpected twist by sporting some summery colors for the fall and colder seasons.

6.) Flower power for every season

It seemed that floral prints, much like how the pastel color, was only reserved for summer and spring seasons. However, this no longer holds true as today, the colder and greyer the weather becomes, people are encouraged to wear brighter and louder prints such as floral and the like. After all, your outfit does not have to match the downcast weather. In fact, you can make the day a bit perkier and chirpier by wearing something a little more festive than subdued and muted colors. Look for super-vivid, graphic and even neon prints to make your ensembles stand and pop out during the darker seasons.

7.) Winter-White Pants

You can do away with the adage of not wearing white pants after Labor Day as the sentiment no longer holds true. In this season, a pair of white trousers would be the pivotal piece to what would be every woman’s iconic and fashionable uniform. It does not matter whether the pair they choose would be skinny or flared or whether the fabric is denim or silk, the departure from the long-held trend would undoubtedly catch eyes when you are wearing them out on the streets.
Indeed, the world of fashion has seen some significant and innovative changes recently, and along with that, women are given a wide array of fashion options at their disposal. With these biggest and most prominent fashion trends, update your wardrobes and closets for the oncoming season and make room for a fresher, more sophisticated and ultra-glam daily look.

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Fashion Blogging 101: A Five-Step Definitive Guide to Starting Your Own Fashion Blog


“You are considered superficial and silly if you are interested in fashion…but I think you can be substantial and still be interested in frivolity.”-Sofia Coppola

You have a unique fashion sense and a particular affinity for sartorial items that others do not seem to possess. To you, clothes are not just merely objects we use to cover ourselves in, to you, it is a form of communication—a subliminal message if you may, of what you wish to convey to onlookers. In conjunction to your distinct style, you have developed a habit for shopping the latest fashion trends and styles. Resultantly, you seem to be one of those girls with the most coveted wardrobes—one that complete and versatile enough for any season and any type of wear. With all these, you have envisaged a dream, one wherein you can share your passion for fashion and style with the rest of the world and with that you have engendered the idea of creating a fashion blog.

Indeed, a fashion blog is one of the effective vehicles for showcasing your style ideas to the world and for some; it is an avenue for an entrepreneurial venture. However, regardless of what your reasons for starting a blog are—whether to indulge your hobby or turn it into a lucrative business—the fact remains that your penchant for fashion alone would not suffice to make it big. After all, there is a myriad of fashion blogs available online right now that you need to ensure you have material that makes yours tick and of course, stand out. It would not bode you or your blog well if you only copied and emulated what everyone is doing. You need to offer something different, and you need to be consistent in your content as well. Sure, the internet is a known effective platform for establishing a personal brand—but you need be memorable in order to do just that. It requires hard work and determination. In any case, whether you wish to display your burgeoning love for clothes or just wish to demonstrate how fashionistas can save by quite a lot if they opted to buy more wholesale urban fashion clothing, here is a definitive guide that will aid you in your endeavor.
(A word of caution though: Blogging requires your utmost commitment if you wish to succeed. It is not something that is done out of impulse and on a whim—especially if you wish to profit from it. Plus, with the stiff competition in the blogging sphere, there is no room for you to slack. So know that it will take every bit of your determination if you genuinely wish to see success in this venture.)

1.) Get a catchy domain name and your own host

Tumblr and Blogger might be free, and likewise, they are useful blogging platforms. Unfortunately, if you wish to give your blog page a veneer of professionalism, you would not start your blogs here. Blogger and Tumblr, albeit free, should only be used as promotional tools for your main blog or website. It should complement your main blog and not replace it. Its sole purpose should be to give your blog more exposure and drive more traffic to your main blog page. Furthermore, if you want to have a recognizable brand and grow it, then you should have your own domain name and blog hosting so as to start a WordPress blog. You would be surprised how some of the best sites started their blogging endeavors this way.

2.) Discover what makes you fabulous

Much like it was stated above, being different is paramount when it comes to establishing a recognized brand. You need to know what makes you different and what makes you tick. Remember, there is quite a lot of competition ahead of you and in the same industry. If you wish to stay relevant, you need to figure out what you need to do differently or run the risk of getting lost in all the noise.

3.) Publish incredible content

After you have your blog up and running, it is now time to brainstorm some relevant ideas and topics that might be useful to your blog. Do not simply type anything you can in under an hour and expect it to gain traction in traffic. Before you hit publish, you need to think of well-thought-of topics that are not only riveting and up-to-date but ones that your audience would be able to relate to as well. Blogging is a challenge, but it can be rewarding. Lastly, in the interest of consistency, publish articles and content regularly so as to keep your followers coming back for more.

4.) Expand your network

If you wish for word to get out about your fabulous blog, then you need to engage with your audience. Make friends and establish relationships with your readers and followers. To build on your network, expand it by befriending other bloggers that already have an established and recognized brand. You might not just know it, but they might be the key to funneling more traffic to your website. Plus, they can always choose to promote your pages on their websites as well. To do this, you need to grow your mailing list and being active on social media platforms such as Google+ and Facebook.

5.) Find the perfect theme

Now that you have done the pivotal steps to fashion blogging, it is time to pepper it with aspects and elements that would attract more viewers and readers. Most creative blogs have a theme about them. If you have chosen WordPress as your primary blogging channel, you would immediately notice a default theme assigned to it upon installation. However, much like how it is in fashion, not quite everyone looks great wearing the same outfit. In this regard, your blog should have a theme that is both easy on the eyes and easily identifiable. Remember, themes are pretty much like the clothes for your blogging websites and lucky for you, there is quite an immense library for themes at your disposal—at least this is the case in WordPress. In selecting a theme, do not simply arbitrarily choose one but consider what you want the theme to convey. After all, you want to dress up your blog, but at the same time, it should also be functional. So, in this regard, make sure that your theme is in line with what your blogging website wishes to offer. Consider what your needs are, not only just for the time being but the future as well. Be wary though; some themes may not correspond exactly with some of the features you might want to include on your website. Storefront or specific performance metrics might require a different a distinct theme so be sure to check on that first.
By this time, you have already done it so give yourself a well-deserved pat on the back. Sure, fashion blogging is hard work and would require your constant dedication in order for it to work. But once you have the attention of the viewers you are aiming for and have the steady traction of your target audience, you would find that the venture can be incredibly rewarding. By following this concise overview of starting up a fashion blog, you would now have a functional blog at your disposal. Use it to further your endeavors in fashion or strengthen your new career in fashion. Let it be the means to put your business on the map and attract new clients by communicating your ideas through your niche as sophisticatedly and elegantly as possible. With the new skills you will have learned here, it is inevitable that you would establish not only a strong online web presence but a real-life presence to match it as well. In this regard, you would not be only known for being well-dressed on social media pages and the Internet, but in the real world as well.

 

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Style 101: Easy Ways to Upgrade and Elevate Your Style


“Fashion is about dressing according to what is fashionable. Style is more about being yourself.”-Oscar de la Renta

It has been said that fashion is what you are provided with throughout the year and style is what you resultantly do with it.

In this regard, we can safely assume that style is inherently subjective and in, a sense, unique only to the wearer. Although there might be hints and aspects of it that may seem similar to or emulated and inspired others, there should be distinct notes and hints about your sartorial ensemble that would make it personal to you. This distinct note might be in the form of a wholesale Steve Madden pair of shoes or anything else. Regardless of what it might be, it would be that aspect in your clothing ensemble that would set you apart from the rest—a style you can call your very own. Sticking to a style might be novel, but unrealistic. After all, as you mature your taste and preferences would evolve. Similarly, your predilection for certain fashion items and sartorial styles would also change. You might even find yourself outgrowing certain trends you once were so passionate and enthusiastic about, and this is a good thing. This means that you have continuously refined your sartorial and style tastes—so much so that you are a bit more discriminating when it comes to what is in and trendy.

However, while upgrading your style is advised and commended even, it would be quite the feat to do—especially if you are operating without an expendable budget. Seeing as you cannot really replenish what you need, elevating your style game would take you a lot of hard work. In this regard, you cannot always get what you want and what you have is not always what you want. Do not fret, however, as there is a myriad of ways to address this dilemma without compromising your finances or your style. Elevating your style game requires you to understand the basic principles of clothing and knowing which ones look good on you. Moreover, a discriminating eye and discerning taste are integral to an effective style upgrade.

In any case, if you have been hoping to upgrade your style, here are the ways you can do so:

1.) Believe in what you are wearing

In a sense, this is like saying be confident in the clothing ensemble you are walking in. Confidence matters because it means you are owning your style and have enough conviction to wear it. After all, you can be wearing the coolest, trendiest, branded and well-fitted outfit and still look drab if you do not have even the slightest hint of confidence and ownership in what you wear. Injecting a bit of panache and swag into your outfit is essential to making it come to life. In fact, fashion experts would advocate this and would even go as far as to say that confidence is the soul of an outfit. Take note: The biggest and most significant aspect of style is never about the clothes you are wearing, but the manner in which you wear it in and how it would closely fit your demeanor.

No one is telling you to be downright obnoxious and egotistical, but subtly and silently being confident in what you are wearing already speaks louder than the words you might utter.

2.) Commit to a print

Sure plain clothing items are considered a classic, but you would also need to venture forth and experiment with prints as well. Unfortunately, prints can either be a hit or miss as you would never know whether a certain print would look great on you or would give off the right kind of silhouette. However, this does not mean to say you should do away with prints forever. Instead, what you can do is to commit to a single print and make that your signature print look. Go for bold ones rather than settling for something merely pretty.

Invest in a print and select the one that keeps your silhouette sleek and simple. Of course, it is important to factor in your comfort while wearing it as well.

3.) Learn how and where to buy used clothing

If you have always been averse to the idea of buying and wearing used clothes, now might be the time to change that perspective into a more adaptable one. To the uninitiated, thrift shops are something of a gold mine of all sorts which makes it deal for deal and bargain hunters. You can find an assortment of stuff inside, and as expected, heaps upon heaps of clothing which you can use—and some of them are from luxury brands as well! This is perfect for individuals on a budget as they can easily find used clothing that suits their style and would not hurt their finances as well.

Remember, style is cyclical, so there is a likely chance that when you visit a thrift shop, you would be able to find clothing items that are sharp and stylish. Sure, they might have already been produced even way before you were born, but they are stylish now, and that is what counts.

4.) Invest in some staples

A closet could never be considered complete if it does not have at least the basic style and fashion staples every woman needs to up her fashion game. Basics and fashion staples comprise of sartorial items that are versatile, classic and would go with almost anything you might have in your closet. These are timeless pieces that would remain in style regardless of what fashion year or season we might be in.

In this regard, always remember to pepper your fashion hunts with basics as well. After all, you can never have enough of these as these are the types of clothes that would see the heaviest wear.

5.) Learn how to make simple customizations

Sewing might have never been your forte, but that does not mean you should forego learning the skill altogether. Fact is, it is imperative to learn even the most basic skills as it would make it easier for you (and your pocket) to repair sartorial items without needing any professional help. Should you have a hole in the elbow of your sweater, you can easily sew a patch over it. If you have a dirty spread or the like, you can easily customize it to cover the blemished part or turn it into something new. These customizations ensure that the clothes you dispense with are reduced, and it also mitigates your trips to professional tailors and dressmakers.

Furthermore, it gives your old clothing a breath of life. They can even be on the brink of extinction, and you would see them flourish as if they were brand new—an effective workaround and alternative to simply shopping for new clothes.

6.) Do not invest in too many trends

Nobody is telling you to cease shopping for trends, but this does not mean that your closet should be filled only with trendy items either. Of course, with the constant stream of trends endorsed and purveyed by celebrities and social media influencers, it is inevitable not to fall into the pit of following them. However, only do so minimally and only when necessary. In this regard, it would also be best if you tried to steer clear of branded trends and stick with retail brands that offer them for so much less.

Sure, pick up and item here or there, but if you do not see yourself wearing them forever and ever, you might want to give it a second thought before you bring it to the check-out counter.

 

 

Curating sartorial and fashion items in order to create a wardrobe filled only with things you would not only wear but would actually love to wear might sound fun, but it can be rather challenging—especially if you are on a budget. However, you would find that this sartorial selection endeavor would all be worth it once you have finally engendered a closet loaded only with much-coveted clothing and style items. In this regard, you would find that dressing in the morning is not only something that would come easier, but it might be something you would look forward to.

The Psychology of Style: Eight Excellent Reasons to Advocate a Well-Dressed Lifestyle

 
“Being perfectly well-dressed gives one a tranquility that no religion can bestow.” –Ralph Waldo Emerson

It has been widely believed and accepted that being well-dressed is not only an outward manifestation of one’s personal style but rather an excellent display of good manners as well.

While some might argue that clothes and style are just negligible and easily overlooked aspects of our lives, one cannot deny that they heavily contribute to how one is perceived. In this regard, we can say come to the assumption that others would seemingly form their initial impressions of us based on we look and clothe ourselves. With this in consideration, clothes should not only be seen as garments which we use to cover ourselves but rather echoes of our personal style of which we want to convey to onlookers. In this sense, sartorial clothes are not so insignificant after all as in a way; it is also a form of communication. Because clothes play a pivotal role on leveraging others’ perception of you (as well as say a lot about the kind of manners you have), clothing and style should be paramount—especially when you are going to be meeting individuals for the first time. Style, albeit seen as a frivolity, resonates the kind of message you want the world (or at least your onlookers) to hear. Clothes are merely the vehicle of which we channel our style. The resulting sartorial assemblage would be our interpretation and in a way, our personal style.

With a myriad of clothes available at our disposal—from wholesale urban fashion to style retailers, we do not really have a reasonable excuse to disregard our style. So, if you have not adopted a stylish lifestyle, perhaps the reasons below would finally convince you to do so. In any case, here are the reasons why you should advocate a stylish and well-dressed lifestyle.

1.) Clothing is a primary instrument in engendering an excellent first impression

Actually no, good does not cut it, but rather clothing aids you in creating an excellent or at least positive first impression. No matter how much we try to justify it at the end of the day, people are superficial beings, and as a result, much of their assessment of you hinges on how you look and present yourself. In this regard, clothes play a substantial role. Dress like a slob, and you will be perceived as so. Dress like a CEO, and you will be seen as a successful individual. Although it is not exactly something to be proud of, it is how the world works and if you want to leverage people’s assumptions about you—at the very least, their first impressions—then, you would have to do your part in formulating that effect.

2.) Being well-dressed gives you a boost in confidence

A significant aspect in self-confidence hinges itself on your personal appearance. In fact, people who advocate self-confidence would almost always tell you to work on your personal appearance before proceeding anywhere else. Take this as good advice because, really, it works. Psychology postulates that people tend to perform better when they feel that they do deserve better and much of this has something to do with what you war. So, dress well, after all, a well-dressed individual immediately commands respect—not only from his or her peers but from others as well.

3.) Dressing sharp makes you more productive and useful at work

Regardless of what your job title might be or who you might be working for (or even if you own the company you are working for), if you are well-dressed, you have this natural inclination to be a lot more productive at work. You tend to be more useful as a result of how sharply you dressed for that day. After all, looking respectable commands deference from your colleagues, peers or your team—which is a significant advantage in the corporate world.

4.) It is an excellent step towards self-improvement

Investing a bit of your time and effort into looking not only presentable, but respectable as well will have a significant impact on your overall lifestyle. In meticulously choosing your sartorial garments and making a conscious decision on how you should look for the day would bolster your self-confidence which creates a ripple effect that would positively alter your lifestyle. Your confidence will inevitably grow, and your self-perception would definitely change—and this is just the beginning of many changes. From this point onwards, you may notice how people would start treating you differently as they have noticed that something about you has changed. Moreover, it might motivate you to make some lifestyle changes you have never thought of advocating before. You might not know it, but it might just inspire you to work out, eat better or even pursue the job you really want and the life you wish to lead–not a bad ensuing effect just for a set of clothes, right?

5.) A well-dressed individual notices detail in others

If you have been dressing sharply for quite a while, you would then begin to notice all the little details that used to fly by your radar before. Things that used to be insignificant to you such as the collar shape, pocket square selection and other details in dressing well would now matter to you. As a result, you would see them in other individuals as well and so would they on you. As expected, other well-dressed individuals would appreciate the time and effort you invested in your appearance to which they would give you appreciative nods and smiles. Think of an excellently put-together outfit as the ID to a secret society where all of its members are other well-dressed individuals. The subtle nod or appreciative smile might be the secret gesture for this elite society of stylish and fashionable individuals.

6.) Specific clothing pieces make statements about you

Much like how a physician’s coat is directly associated with a doctor and how a lawyer’s suit is easily identified with attorneys, a good and sharply chosen outfit is associated with an influential role. In a way, they can be seen as status symbols—no matter how subtle, and the people wearing them may even choose to live vicariously through the clothes they wear until such time that they start emulating the type of lifestyle associated with the outfit. The latter is not necessarily a bad thing as in one way or another; it can significantly improve an individual’s station in life. Other subtle effects would also communicate detailed information for the individual who invests part of his or her efforts and spends their time in planning a dapper outfit.

7.) Being well-dressed teaches responsibility

It might sound like its reaching for justifications, but the truth is caring for your appearance has an effect on making you into a more responsible individual. To some, this might just be silly reasoning, but in order to be well-dressed, you have to keep track of little details that are otherwise insignificant to others. Details such as knowing which shirts to be ironed, which belt goes with what bag, which pairs of shoes need to be shined and anything similar are things that you have to do for yourself. These habits reinforce a strong mental attention to meticulous detail and would resultantly make an individual plan ahead—a good skill which can be very much useful in any profession or career.

8.) Dressing well gives you a competitive edge

Being a sharply dressed gives you a competitive edge—not only professionally, but almost in every aspect of life. Sometimes, no matter how subtle, your manner of dress would help you close a potential deal or sale, assist you in drumming up a new business or the like. Much like how the sentiment “dress for success” goes, choosing your articles of clothing carefully and assembling them to make a powerful outfit can contribute to giving you an edge over your peers. After all, a strong impression would not only be an excellent first impression; it leaves a lasting one as well—one which you should endeavor to do (particularly if you are in the field of business where you interact with a lot of people). Dressing well shows that you care about yourself and would somehow mean people should take you more seriously.
Clothes, although seen as a trifling aspect of life, should not be considered as so. An individual who endeavors to be better dressed should not be seen as superficial but rather well-mannered. After all, dressing for success and dressing for the job you want (and not the one you have) are resonated through outward displays of excellent style and fashion. You might just be surprised at how it can potentially change your outlook on life. So go ahead, put on that tailored suit, slip on those beautiful shoes and tie the ensemble altogether with a bespoke shirt to look dapper. You might not know it, but transforming yourself into a dapper individual might be just what you need to turn your life around.
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Brand Recognition: Seven Ways Fashion Brands Can Work with Influencers


“A brand is not a product or a promise or a feeling. It is the sum of all the experiences you have with a company.” –Amir Kassaei

In the age of all things online, it would be quite unthinkable not to market your brand on the Internet.

Since its inception and the subsequent advent of digital marketing strategies, more and more brands have taken creative and ingenious measures to have their brand recognized not only locally, but worldwide. Indeed, investing in an excellent online marketing strategy would get you a broader scope in terms of audience and reach. In this regard, any brand would be able to achieve globalization. While this is a practical approach in almost every industry in the world, it makes the most waves and a significant impact on the fashion industry. Fashion has always been known to be visual inasmuch that clever advertising would require a presence on social media.

Regardless of what time it is of the day, you can always count on various people to be logged onto their social media accounts. And if you are an individual who possesses sound business acumen, you would do well to know that you should exploit that phenomenon. Whether you are a small brand specializing in wholesale urban clothing distributors or a well-known brand looking to capitalize on brand recognition, online advertising would really do wonders for you. However, how does one begin its endeavor in online advertising? With a myriad of tracks and routes at your disposal, it can be rather hard to pick out just one. In the fashion industry, however, leveraging on an influencer marketing strategy would be your best option. So, how do you go about this? Know that there are a lot more options for collaboration than simply uploading an Instagram image with a single, and lousy tag that states where the sartorial ensemble is from.

Incidentally, if that is your cringe-worthy strategy, then you would need to come up with better captions as well as online techniques. There are several different ways you can collaborate on a creative approach and work on a mutually beneficial campaign. If you have been searching for the best way for your fashion brand to work with influencers—either for short-term engagements or long-term partnerships across a range of platforms, here are some of the options you can utilize for your online marketing campaign:

1.) Gifting product for consideration

Known to be the most popular (and effective) strategy, gifting products is a technique that has been around for quite a while. In exchange for digital mentions as well as coverage, fashion brands would offer their products to style and fashion influencers—which, in a sense, is a win-win situation for both parties. Style influencers would seemingly get a freebie while fashion brands would get the kind of coverage and advertising they want. Think of gifting as more of a PR activity in a sense that it does not necessarily guarantee you the coverage you are aiming for. But, if you are an unrecognized brand, this would be an excellent opportunity to test the prowess of online advertising. Similarly, this would also be a good avenue to test the waters on what a working relationship between you and an influencer would look like. Not only would gifting be low cost, but the potential to spread rapid brand awareness and exposure are quite high. So, if you are looking to saturate the market with your brand, try this route.

2.) The Standard Outfit Post

Outfit posts would generally mean having style influencers utilize an item or items in a particular sartorial ensemble which would thereby promote the brand by creating compelling content using said product. More often than not, outfit posts are hinged on negotiated agreements between a fashion brand and a style influencer. Agreements would range from openly including garments from the brand to tagging said brand in an image that would be shared on a particular social media platform. Collaborations such as this one can either be paid in cash or exchanged for products depending on what the style influencer and the fashion brand has agreed upon.

3.) Try-on Haul Video

One of the most popular ways to advertise your brand is through a try-on haul video which can be particularly useful if you are sending an influencer a range of products for them to try on. Make sure to select a style influencer with an existing Youtube channel and who has a lot of followers as well. Ask them to do a try-on haul video on their channel for the influencer engagement. Moreover, give them the creative freedom to style your items the way they would naturally wear them without any suggestions from your end. In this regard, the video would not only have a more authentic feel to it, but it would also show their followers the genuine look and fit of the piece. Similarly, it would also show the viewers a more natural manner of assembling your products instead of the video feeling like an aggressive ad campaign. Most vloggers have an excellent relationship with their viewers as well as their audience because they create content that is engaging. With this in mind, try-on haul videos can be an effective collaboration strategy.

4.) Creating a Lookbook

Lookbooks have been around for quite some time and have been the most popular avenue for collaboration at one point. Lookbook creation in partnership with a fashion brand is an excellent avenue for bloggers and vloggers alike. This is because the production of a lookbook involves creating a series of clothing ensembles utilizing the products of the fashion brand. For a more effective approach, consider focusing on a singular style or theme so that the imagery would mesh well together. With this in mind, incorporate only those styles with harmonious elements all throughout. Alternatively, your lookbook themes could be seasonal such as creating a look for the summer or winter. You could also try focusing on a particular fashion trend that has been making waves in the world of fashion or a color palette that is rather popular.

5.) Style them for an event

If you are working with high-profile style and fashion influencers such as celebrities, this would be the most appropriate strategy for you to build brand recognition. Well-known and revered personalities would almost always get invited to local, national and even international fashion events such as fashion weeks and the like. To build your brand recognition, style an influencer for the event. Alternatively, you could send them products from your brand which they can consider wearing (make sure to include a lot of options!). As a result, their audience would no doubt see their clothing ensembles for the event when it gets posted across their platforms (not to mention the press coverage it gets). Do note that when you style an influencer or a celebrity for an event, you have to consider their personal aesthetic as well as their personal style—not only for a more authentic feel but for better results. While incorporating some style elements from your brand is recommended, be sure to include what the influencer thinks looks good as well.

6.) Engage them as a brand ambassador

Building a long-term relationship and partnership with an influencer requires them to be your brand ambassador. Contractual agreements may vary depending on the fashion brand, but more often than not, it includes sections on promotional activities as well as exclusivity. Having influencers as brand ambassadors would work well for authenticity. Moreover, it builds conversions fasters, and you will resultantly get quite a lot of referrals over time through an influencer’s genuine love for the brand or repetition. By extension of your long-term relationship with the influencer, you would also get to build a relationship with their audience as well as their followers which would then mean you can interact with your consumers at a more personal level.

7.) Employ influencers to be your product model

Most of the time, when people idolize a model or a celebrity, they think whatever they have on or are using is good by association. In the roughest sense, this is how product sponsorships work. In the same regard, you can employ the same strategy with your brand by selecting influencers who have a significant number of followers and inviting them to be your product models. No doubt, fashion brands would need product models for their catalogs, websites and social media content. Think of this as an avenue to share your brand organically with their followers as well as connect your brand with a well-known personality which would invite more consumers to your brand. In selecting a product model, look for an individual who you think would be an excellent fit for your brand’s style. Do not forget to take your target customers’ demographics into account as well.

 

If you have been looking to leverage your brand recognition, try the strategies enumerated above and let these influencers speak for your brand. However, consider being critical and meticulous in choosing your influencers—after all, you are choosing an individual who would not only promote your brand but by extension would also represent it as well.

 

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Style Edict: Fashion Rules that are Either Obsolete or Irrelevant this 2018


“It is a new era in fashion where there are no rules. It is all about the individual and personal style.”-Alexander McQueen

It has always been a given that when it comes to things that matter, rules should be applied in order to have a semblance of order about you. The same sentiment is employed as regards things that people are passionate about, but is not that an irony in itself?

When you have a burgeoning passion for something such as art or writing, should it not be approached with total and wanton abandon? Would it not be a little more meaningful if it were unrestrained and in effect would it not feel a little more liberating? Aspects and worldly things such as art and fashion should not be inhibited and encumbered by rules and rigid rubrics—but, here we are. In these contemporary times where revolutionary leaps and advancements were made not only to technology, but to fashion as well, fashion forward people should not feel restricted to the rules proclaimed by so-called style pundits and fashion icons. Today, modern fashion has dictated that style should not only be unique and individualistic but unrepressed and free as well.

In this regard, people should endeavor not to pay meticulous care about the past fashion edicts that were issued and should focus more on what they deem to look good on them. Today, contemporary fashion caters to just about everyone and with wholesale clothing offer a wide variety of sartorial options, nobody would be left out. In this regard, creating, finding and developing your personal style would not only be possible, but heavily encouraged. So, if you have ever found yourself bound to the same set of fashion rules or are still likely obsessing over style proclamations that are hardly relevant or are even obsolete today, take a gander at the list below. In this regard, you would not only be able to develop a few fashion rules for your own, but reevaluate and reassess your sartorial options and choices as well.

1.) You need different clothes for different occasions

While no one is likely going to tell you to ditch your pajamas and swimwear in favor of one set and style of clothes, no one would tell you to have a complete nighttime ensemble either. Back in the day, it used to be that people would wear pajama sets that included silk robes and even slippers. Some of them would even go as far as to embellishing the entire ensemble with sparkly statement jewelry, but today that is hardly the trend. In fact, today’s fashion would even see what you would normally consider as bedroom wear as things you would wear to the nightclub or even to the grocery store. Contemporary style has made unconventionality the height of fashion. The time for wardrobes segmented into strict categories such as “dressy and casual” is in the past. Today, anything goes. What is important is that what you are wearing does not only look good, but feel good to you as well.

2.) Leggings and sweatpants are not pants

It was precisely this statement that caused a global debate in the fashion world. It seems that some people just could not wrap their head around the concept of wearing leggings (a ubiquitous fashion staple for women) and sweatpants as a pair of jeans. However, today, with more and more women favoring them not only for their elasticity and ease of convenience in wearing, it seems rather backward to not consider them as pants. Do yourself a favor and ditch the idea that leggings can never pass off as pants, you will live happier that way. Not only are these sartorial staples easy to wash, but they do not take up too much space in your closets as well. With all those attributes on a single sartorial item, is it really any wonder why women would hoard them?

3.) Everyone should save for an investment bag

Articles about style and online fashion blogs have all decreed the importance of a single statement bag to a woman—an investment piece that would likely cost her at least three months’ worth of her salary. In fact, as most of these investment and statement bags are priced at a premium, majority of women folk would not be able to afford even just one straight out. In this regard, these style sites have taken it upon themselves to offer articles detailing their advice on how to save for one. If owning a statement Louis Vuitton has always been your dream, then go ahead and take the plunge. But do know that in today’s fashion times, there is quite a myriad of brands who are producing high-quality bags that can be heirlooms. The best part about these bags is that you would not have to starve yourself in order to afford one—it would not even require you to adjust your standard of living and lifestyle. In essence, owning one of these (or even two) is a lot more practical than going for a bag you literally have to toil over just to afford.

4.) Older women should not follow trends

Whoever said this rule should be publicly flogged. Saying older women should not follow trends is like saying they are not allowed to have their own personal style—which goes against what fashion stands for. Being trendy is not exclusively for the young. Although the conventional wisdom holds that women should dress more like their age and should be a bit more conservative over time, know that this does not apply to contemporary style and modern fashion. Just think of the consequences you would face should you follow this advice. By abstaining from trends by the time you are sixty, you are effectively relegating yourself to matronly wear such as black slacks and twinsets. Not a very good choice, is it not? Yes, it is age appropriate but it is not exactly as fun. It does not matter what age you are, be unapologetic about your love for fashion and wear things you do love and look great in.

5.) Never wear pants that do not fit

Over the past years, women have always stood by the advice that your pants should be perfectly tailored to fit your body. However, the last few years has seen a refreshing twist and change to do that. With the rise of the mom and boyfriend jeans, it seems that the iconic pair of awkward pants has become the new trendy thing to wear. Ripped and frayed hems have joined the bandwagon as well and women cannot help but try on these different styles. Back then, pants should be well-tailored that when the fashion industry first introduced the elephant-leg pant, everyone scoffed at it. Today however, wide-legged cropped jeans and their well-known and loved cousins such as culottes and the like make for a perfectly acceptable silhouette. So, break free from the street safe pants and look for ones that are a little bit oversized and at times so overly long. Sure, they may have enough fabric to actually conceal your shoes and drag on the ground, but they make for an excellent fashion statement. They may not be always right, but you cannot deny that they are not only elegant, but sophisticated as well.

6.) Heels are a must when you want to look fancy

A pair of heels is great and there is no denying that every woman needs at least one as well. However, while they can make your calves look toned in just minutes, they are also a pain to wear. Just imagine yourself in them for a full night at the club and you can already imagine the pain you are submitting your feet to. Fashion does not have to feel like you are punishing yourself as it can be both beautiful and comfortable. So, if you feel yourself gravitating to a pair of sneakers or fancy flats, there is no reason to wear a pair of pinching stilettos just because you want to look fancy. By all means, wear a pair of sneakers as not only is this considered a rising new trend, you would be making waves and be considered a refreshing trendsetter—a revolutionary fashionista worth emulating.

7.) Women wear women’s clothes while men wear men’s clothes

This belief could not be any more irrelevant than in today’s contemporary fashion time where there has been a rising trend in androgynous looks. Women are no longer constrained to feminine styles and men can now even be seen sporting bags—elegantly so. So, do not confine yourself to gender-specific styles and try to break ground with sartorial styles you have always wanted to try—even if they are not incredibly feminine.

While style has been mostly considered a hit or miss thing, know that you should not restrict yourself to a certain set of rules imposed by people who thought they knew better. Remember, modern fashion is all about finding your style, creating it and developing it and to do that, you must take a look past these rules. Not only would this be completely liberating, but you would feel a lot more in tune to your style as well.

 

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